In the winter season of early 2018, all eyes were on the state of Minnesota as the Super Bowl came to U.S. Bank Stadium. As local Twin Cities companies, Storm Creek and KARE 11 saw this as a unique opportunity to maximize exposure and raise funds for a local organization both companies have a passion for: Special Olympics Minnesota. Together, Storm Creek and KARE 11 launched an exclusive "Embrace The Cold" collection of winter hats and apparel, with 11% of proceeds going directly to Special Olympics Minnesota. This initiative expanded beyond the Super Bowl, bringing together people and organizations throughout Minnesota around the common theme of Embracing the Cold.
As Graphic Designer and Digital Marketing Specialist at Storm Creek, I was responsible for developing the social media and digital content calendar for this campaign, designing web graphics and social content with the assistance of our intern, launching Direct-to-Consumer emails and social media posts, and performing social media community management. For the duration of this campaign, social media drove 40% of consumer website traffic.